PAULIN JEAN DIOUF

Marketing Manager
Guédiawaye, SN.

About

Dynamic Marketing Manager with a robust background in strategic planning, financial management, and campaign execution, consistently driving sales growth and brand visibility. Leveraging expertise in market analysis, budget oversight, and cross-functional leadership, coupled with entrepreneurial acumen, to deliver high-impact results. Seeking to apply a comprehensive skill set in a challenging marketing leadership position.

Work

EDMARK SENEGAL
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Marketing Manager

Dakar, Dakar, Senegal

Summary

Led comprehensive marketing operations and strategic planning for Edmark Senegal, driving sales growth and enhancing brand visibility across multiple regions.

Highlights

Developed and executed strategic marketing plans, significantly contributing to branch sales growth and market penetration.

Managed end-to-end event logistics for numerous seminars and speaker presentations, enhancing brand engagement and professional development opportunities.

Designed and produced compelling marketing collateral, including product and motivational posters, to effectively support campaigns and promotional activities.

Oversaw annual marketing budget development and execution, ensuring optimal resource allocation and financial accountability.

Analyzed sales data and market trends to generate comprehensive reports, informing strategic adjustments and optimizing campaign performance.

GEM/PIKINE ESTAB
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Principal's Assistant

Pikine, Dakar, Senegal

Summary

Provided administrative and operational support to the Principal, ensuring efficient communication and a disciplined school environment.

Highlights

Managed all official correspondence between the school and the Inspectorate of Elementary Education (IEF), ensuring timely and accurate communication flow.

Maintained a structured and orderly environment by overseeing student discipline and ensuring adherence to school policies.

Assisted with general administrative tasks, contributing to the smooth daily operations of the school.

OUI CARRY (SUGU SAS)
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Financial Controller Assistant Intern

Dakar, Dakar, Senegal

Summary

Supported financial operations and accounting accuracy as an intern, contributing to critical financial reporting and compliance.

Highlights

Performed comprehensive accounting adjustments for 2021 revenue, ensuring data accuracy and compliance with financial standards.

Managed the preparation of payrolls for employees, facilitating timely and accurate compensation processes.

Generated invoices and calculated Value Added Tax (VAT), streamlining billing cycles and tax compliance.

Prepared various essential accounting documents, supporting robust financial record-keeping and audit readiness.

Restaurant SAINTE PHILOMENE
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General Manager

Dakar, Dakar, Senegal

Summary

Directed restaurant operations, encompassing financial management, supplier relations, and inventory control to optimize efficiency.

Highlights

Coordinated effectively with lessors and suppliers, optimizing procurement processes and maintaining strong stakeholder relationships.

Managed general cash accounting and oversaw supply chain operations, ensuring efficient inventory levels and cost control.

Implemented operational efficiencies that contributed to the smooth functioning of daily restaurant activities.

ORANGE MONEY (leader Intérim)
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Kiosk Manager Intern

Dakar, Dakar, Senegal

Summary

Managed kiosk operations, providing essential financial services and ensuring accurate transaction processing for Orange Money customers.

Highlights

Processed a high volume of transactions, including credit sales, account activations, and virtual unit recharges, enhancing customer service efficiency.

Managed account limit adjustments and new account openings, contributing to seamless customer onboarding and service delivery.

Prepared official reports (Procès Verbaux) for daily operations, ensuring compliance and accurate record-keeping.

BGV/TAB
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Field Sales Agent

Dakar, Dakar, Senegal

Summary

Engaged directly with customers as a field sales agent, driving product awareness and achieving sales targets.

Highlights

Executed direct sales strategies in the field, successfully reaching and engaging target customers.

Promoted products and services, effectively communicating value propositions to potential clients.

Achieved sales objectives through proactive customer outreach and relationship building.

Volunteer

Local Community
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Choir Master & Leader

Dakar, Dakar, Senegal

Summary

Led and managed four distinct choirs, fostering musical talent and community engagement through performances and rehearsals.

Highlights

Directed and managed four choirs, organizing rehearsals and performances for community events and religious services.

Developed vocal skills and musical appreciation among choir members, enhancing overall performance quality.

Coordinated with community leaders to schedule events and ensure successful participation.

Local Community
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Altar Server & Community Council Member

Dakar, Dakar, Senegal

Summary

Served as an Altar Server and contributed to local governance as a member of the neighborhood council, supporting community initiatives.

Highlights

Actively participated as an Altar Server, supporting religious ceremonies and community events.

Contributed to local governance as a member of the neighborhood council, addressing community needs and fostering local development.

Education

Centre de Recherche et d'Essai (CRE)
Dakar, Dakar, Senegal

Certificate

Information Technology

IFACE/UCAD (Université Cheikh Anta Diop de Dakar)
Dakar, Dakar, Senegal

Professional Bachelor's Degree

Management Science (Financial Accounting Specialization)

IFACE/UCAD (Université Cheikh Anta Diop de Dakar)
Dakar, Dakar, Senegal

University Diploma

Management

Lycée Seydina Limamou Laye
Dakar, Dakar, Senegal

High School Diploma (BAC G)

Management

Languages

French
English
Spanish
Wolof
Sérère

Skills

Marketing & Sales

Marketing Strategy, Campaign Management, Market Analysis, Sales Reporting, Event Management, Promotional Activities, Graphic Design (Canva, Myposter Wall), Customer Engagement.

Financial Management & Accounting

Financial Statements, Accounting Documents, Cash Management, Payroll Processing, VAT Calculation, Budget Management, Financial Reporting.

Information Technology

Database Management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint.

Project Management

Project Leadership, Operational Planning, Resource Allocation, Stakeholder Coordination.

Entrepreneurship

Business Development, Market Opportunity Identification, Sales & Distribution, Operational Management.

Interests

Performing Arts

Choral Singing, Music, Musical Instruments.

Sports

Swimming, Football.

Personal Development

Economic Documentaries, Entrepreneurship Documentaries.

Projects

Entrepreneurial Ventures (Broiler Chicken & Egg Production/Sales)

Summary

Led entrepreneurial initiatives focused on broiler chicken and egg production and sales, encompassing full lifecycle management from breeding to market distribution.